Top 5 Cross-Border E-Commerce Platforms for Export in 2025

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2025/8/14:Selling products to overseas markets through cross-border e-commerce is becoming an increasingly popular choice for businesses. By reaching more consumers, the growth potential is huge. For many, the most common approach is to join major e-commerce platforms to quickly access global markets. Others choose to build independent brand websites, offering more control and flexibility.

If you’re starting with platforms, the key is knowing which ones offer the best opportunities. Below are the Top 5 Cross-Border E-Commerce Platforms for Export in 2025, based on global traffic data from Similarweb (December 2024).

1. Amazon – amazon.com

  • Global Website Rank: #7

  • Monthly Visits: 3.105B
    As the world’s largest cross-border e-commerce platform, Amazon dominates developed markets such as the U.S., Germany, and Japan. Entry requirements are strict — sellers need strong brands, high-quality products, and reliable supply chains.

2. TEMU – temu.com

  • Global Website Rank: #34

  • Monthly Visits: 817M
    Launched in 2022 by Pinduoduo, Temu has quickly expanded to 50+ countries, targeting mid-range consumers with the slogan “Team Up, Price Down.” It leads app download charts in 40+ countries.

3. eBay – ebay.com

  • Global Website Rank: #42

  • Monthly Visits: 651M
    A long-established marketplace with a global reach, eBay offers free store setup and low entry barriers, though procedures can be more complex than other platforms. Its strongest markets remain in North America and Europe.

4. AliExpress – aliexpress.com

  • Global Website Rank: #46

  • Monthly Visits: 673M
    Backed by Alibaba, AliExpress focuses on emerging markets like Russia and Southeast Asia. It has seen strong order growth, supported by fast global shipping through Cainiao’s 5-day delivery service in 10 countries.

5. Etsy – etsy.com

  • Global Website Rank: #58

  • Monthly Visits: 498M
    Etsy is a niche marketplace for handmade, vintage, and creative goods. It connects millions of buyers with independent designers and artisans worldwide, offering a unique alternative to mainstream e-commerce giants.

B&J Insight:
Whether you choose Amazon for its global dominance, Temu for rapid expansion, or Etsy for its niche community, success in cross-border e-commerce depends on efficient logistics and market understanding.

At B&J, we help sellers navigate overseas markets with end-to-end warehousing, customs clearance, and last-mile delivery solutions — so you can focus on selling, and we handle the rest.

🚀 Expand your global reach with B&J — your gateway to seamless cross-border success.