Temu Gains Traction in the U.S. as Shein Holds Fashion Crown

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2025/9/16:E-commerce in the U.S. continues to be dominated by fast-growing platforms from China. A new consumer survey from Omnisend shows that both Temu and Shein are seeing higher engagement, despite tariff hikes and rising prices.

Temu: Rising Visits and Searches

In August, 12% of U.S. consumers reported shopping weekly on Temu, up from 10.6% in April and close to its 2024 peak of 13.2%. Monthly buyers remained steady at 28.5%.

According to Similarweb, Temu’s U.S. site visits grew 22% month-over-month, while Google Trends reported a 44% jump in search volume for the keyword “Temu.” This momentum indicates that even with higher duties and price increases, American shoppers are still looking for Temu’s low-cost deals and promotions.

Shein: Stronger Growth and Fashion Leadership

Shein also saw gains, with 12% of consumers shopping weekly in August—up from 10% in April. Monthly shopping rose to 28%, and nearly half of U.S. consumers (48%) said they had purchased from Shein in the past year, a significant increase from earlier in 2024.

Shein continues to rank as the #1 U.S. fashion and apparel website on Similarweb, and Google searches for “Shein” rose 25% in the past month. It also remains the second most downloaded shopping app nationwide.

Price Pressures vs. Consumer Habits

Interestingly, while 29% of consumers noticed price increases on Temu and 24% saw the same on Shein, shopping frequency and site traffic still rose. Analysts believe American shoppers remain highly price-sensitive, but continue to offset higher costs with strategies like coupon-hunting, minimum spend for free shipping, and tracking social media deals.

At the same time, the survey noted potential risks:

  • 34% of consumers said they may switch platforms if prices continue to climb.

  • 24% would consider leaving if faster delivery options were available elsewhere.

  • Concerns about supporting local businesses, better customer service, and data privacy were also frequently mentioned.

What It Means for Cross-Border Sellers

Temu and Shein’s success highlights a larger trend: U.S. consumers are balancing affordability with convenience, and platforms that deliver both will keep gaining ground. For sellers, this means adapting product strategies and ensuring fulfillment speed to remain competitive.

At B&J Global, we’ve seen first-hand how delivery times, customs clearance, and fulfillment reliability shape the customer experience. With self-operated warehouses across Toronto, Vancouver, New York, and Los Angeles, and deep partnerships with UPS, FedEx, and local carriers, we help cross-border businesses strengthen their logistics backbone—so they can keep up with changing consumer expectations in a competitive market.