How Temu and Shein Continue to Grow Despite 90% Tariffs — What This Means for Cross-Border Sellers

2025/8/7:In 2025, the U.S. introduced new tariffs targeting Chinese cross-border e-commerce shipments—most notably a 90% tariff on small parcels that were previously exempt. For many online sellers, this would seem like a major setback.

Yet Temu and Shein, two of the world’s fastest-growing e-commerce platforms, continued to thrive.

According to recent reports, Temu generated $35 billion USD in GMV during the first half of 2025, while Shein achieved over $27 billion USD. Their success despite new trade restrictions offers important lessons for sellers who want to stay competitive in a rapidly changing global market.

So how are they doing it?
The answer lies in logistics transformation.

Rather than relying solely on direct shipping from China—which is now costlier and slower—Temu and Shein have shifted many of their SKUs to semi-managed fulfillment models. This means products are stored, processed, and shipped from local warehouses in the United States, Canada, Europe, and beyond. Not only does this help avoid excessive tariffs, but it also drastically improves delivery times and customer satisfaction.

What can small and medium sellers learn from this?
You don’t need to be a multi-billion dollar platform to benefit from the same strategy.

With the right logistics partner, even independent sellers and smaller brands can set up local fulfillment solutions, reduce costs, and stay ahead of regulatory shifts.

This is where B&J Global comes in.
As a North America-based logistics provider specializing in cross-border e-commerce, B&J Global supports sellers through:

📦 Flexible warehousing in Canada and the U.S. – no long-term contracts required

🔁 Relabeling, returns, and FBA prep services to support platform compliance

🚚 Last-mile delivery solutions tailored for both full truckload and small parcel

📊 Real-time inventory tracking and system integration support

We help e-commerce businesses—whether they sell on Temu, Shein, Amazon, or Shopify—simplify international shipping, stay agile, and deliver faster.

Looking Ahead
As the global e-commerce landscape evolves, agility is no longer optional—it’s essential.

Temu and Shein’s strategic shifts prove that localizing your logistics can safeguard your margins, improve delivery times, and shield your business from policy changes.

With B&J Global as your partner, you don’t need to be a billion-dollar brand to access scalable, efficient, and tax-smart fulfillment solutions.

📩 Reach out to our team today to explore a custom solution for your business.

Let’s grow your cross-border business—smartly and sustainably.