Amazon Releases 2025 Global Consumer Product Trend Report

2025/10/21:Amazon Global Selling has officially released the “2025 Global Consumer Product Strategy Handbook”, its first-ever report focused on global consumer product trends.

The handbook provides a comprehensive look at the consumer goods sector, offering data-driven insights and practical guidance for sellers — from product selection and compliance to logistics, warehousing, promotions, and seller services.

According to the report, the consumer goods category — covering beauty, health, personal care, and baby products — continues to show massive growth potential. By 2030, the global beauty and personal care market is expected to reach USD 799.07 billion, while the baby products sector will exceed USD 475.15 billion annually.

🌍 Six Key Global Consumption Trends Identified by Amazon

1️⃣ Technology Empowering the Silver Generation

As societies in North America, Europe, and Japan enter advanced aging, consumers aged 65+ are driving new demand for independence, dignity, and choice.

In Japan, seniors make up 30% of the population; in Europe, 26%; in North America, 17%.
More than 80% of North American consumers** express interest in age-related products.

Technology-driven products such as AI-powered mobility aids, smart wheelchairs, and wearable health trackers are transforming how seniors live independently. Personalized nutrition supplements and intelligent home-care furniture — such as adjustable beds and health-monitoring mattresses — are becoming new consumer favorites.

2️⃣ The Rise of the “Sleep Revolution”

Sleep anxiety has become a global challenge, particularly among Gen Z consumers. Nearly 40% of young adults in North America, Europe, and Japan report poor sleep quality at least three times per week.

U.S. consumers prefer AI-powered smart sleep devices that regulate temperature and improve deep sleep.
Japanese consumers lean toward natural supplements and sleep nutrition products.
European consumers favor plant-based, chemical-free solutions like natural sleep sprays.

This surge in sleep-focused consumption highlights a growing demand for non-pharmaceutical, intelligent wellness products.

3️⃣ Smart Beauty and Personalized Care

Consumers are embracing “intelligent beauty,” integrating AI into skincare, oral hygiene, and haircare. Over 60% of global consumers now consider oral health a part of personal image management.

Smart toothbrushes, AI-based skincare analyzers, and intelligent hairdryers that offer lightweight, quiet performance are leading the trend.
In North America, 66% of consumers are willing to pay more for smart beauty devices that deliver salon-grade results at home.

4️⃣ The Rise of Natural and Sustainable Beauty

Consumers are becoming more environmentally conscious and willing to pay a premium for natural, sustainable materials.

76% of European consumers
60% of North American consumers
56% of Japanese consumers

prefer natural or organic products, especially in beauty and personal care.
The trend is driving innovations in eco-friendly packaging, plant-based materials, and biodegradable hygiene tools, emphasizing aesthetics and sustainability.

5️⃣ The “Effortless Beauty” Era

Minimalist makeup and comfort-oriented cosmetics are defining the next wave of beauty trends.

In Japan, over two-thirds of consumers view lightweight beauty products as daily essentials. 79% prioritize low-sensitivity, non-powder cosmetics.

The rise of portable beauty tools — like sticker eye masks, on-the-go concealer pens, and moisturizing blushes — reflects consumers’ desire for quick, effortless beauty in fast-paced lifestyles.

6️⃣ Smart Parenting in the Age of Safety and Balance

Modern parents are under increasing social and emotional pressure. Safety, sustainability, and smart features have become top considerations when purchasing baby products.

86% of Japanese consumers prioritize safety
78% of Europeans focus on eco-friendly materials
69% of North Americans value both safety and smart detection features

From organic cotton diapers to AI-enabled baby monitors and multi-functional safety car seats, the parenting market is shifting toward tech-enabled solutions that combine peace of mind with convenience.

💡 B&J Insight: Behind Every Trend is Smarter Logistics

Consumer trends reflect more than just lifestyle changes — they redefine how sellers must operate globally. As product categories diversify and demand for personalization increases, sellers need faster, smarter, and more flexible fulfillment systems.

At B&J Global, we empower cross-border e-commerce sellers to stay ahead of the curve with:
✅ Intelligent order synchronization with Amazon, Shopify, and major platforms
✅ Smart courier rate comparison for cost optimization
✅ Local North American warehousing & FBA delivery services
✅ End-to-end fulfillment solutions covering storage, packing, and last-mile delivery

📦 Whether you’re expanding into beauty, health, or baby product categories, B&J’s intelligent logistics system ensures your supply chain keeps up with fast-changing global trends — so your products reach customers faster, smarter, and greener.