Amazon Releases 2025 Fashion Category Insights for Cross-border Sellers

2025/7/29:Amazon Global Selling has released its 2025 Fashion Category E-commerce Insights Report, offering valuable guidance for sellers in apparel, footwear, and accessories. The report highlights key fashion consumption trends in major markets such as the United States, Europe, and Japan, and identifies high-potential product opportunities based on Amazon’s marketplace data.

According to Statista, the global fashion industry is expected to reach USD 3.4 trillion by 2029, with e-commerce playing a critical role. In 2024, online sales accounted for 66.8% of fashion purchases in the U.S., 40.1% in Europe, and 53.4% in Japan.

The report reveals that North America consumers prefer fashion items that combine comfort and style across multiple occasions. Popular women’s items include cardigans, maxi dresses, mini skirts, and bomber jackets, while men’s fashion leans toward casual blazers, resort shirts, and wide-leg jeans. Children’s fashion embraces a blend of traditional craftsmanship and playful prints.

In addition to product trends, Amazon addresses seller challenges in brand building, inventory management, and returns, offering tailored tools and strategies to help fashion brands grow and operate more efficiently.

At B&J, we support global sellers with end-to-end logistics services including customs clearance, warehousing, and last-mile delivery across North America—ensuring your fashion products reach customers faster, safer, and with lower operational costs.