Amazon Introduces “Same-Day Shipping” Policy Effective October 27 — What Sellers Need to Know

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2025/10/21:Amazon has once again updated its fulfillment requirements. Starting October 27, 2025, the platform will roll out a new rule for “high-performing sellers,” tightening the handling-time standard from one day to zero days.

In practice, this means orders placed before 11 a.m. must be shipped on the same day, while orders placed late at night must be fulfilled by the next morning. Sellers who fail to meet the new standard risk higher Late Shipment Rates, potential order cancellations, and a sharp decline in store performance metrics.

This change represents Amazon’s latest effort to enhance customer experience — but it also creates significant operational pressure for cross-border sellers.

📦 From 1-Day Buffer to Real-Time Fulfillment

Under the previous system, sellers had a full day to process orders, allowing time for warehouse coordination and label generation. Now, the “0-day handling” rule eliminates that buffer entirely.

Orders must be transmitted, sorted, and dispatched almost instantly. Any delay in routing or carrier selection could trigger performance warnings.

For sellers managing multiple platforms (Amazon, Shopify, Temu, etc.), traditional manual operations and multi-channel fulfillment become increasingly risky — higher error rates, slower turnaround, and rising logistics costs.

⚙️ A Shift Toward Automation and Smarter Supply Chains

Amazon’s same-day shipping requirement signals a broader industry shift: speed and automation are no longer optional.

To maintain competitiveness, sellers need:

  • Real-time order syncing between marketplaces and warehouses

  • Automatic carrier selection & labeling

  • Faster local fulfillment networks

Without these, meeting same-day expectations will be nearly impossible — especially for cross-border sellers relying on overseas operations.

💡 How B&J Helps You Stay Compliant and Competitive

At B&J Global, we help cross-border sellers navigate exactly these challenges with our intelligent warehousing and shipping system:

✅ Direct Integration with Amazon & Major Platforms
Automatically sync orders and upload tracking info in real time.

✅ Smart Courier Comparison
Our system instantly compares shipping rates from FedEx, UPS, and Canada Post — ensuring the most cost-effective option without sacrificing speed.

✅ FBA Delivery and FBM Fulfillment Support
Our dedicated truck team can deliver directly to Amazon FBA warehouses or handle FBM shipments from our local facilities.

✅ Local Warehouses Across North America
Strategically located sites reduce shipping time, enabling same-day or next-day fulfillment for most Canadian and U.S. destinations.

With B&J’s system, sellers can adapt to Amazon’s stricter requirements while maintaining operational efficiency — turning a policy challenge into a competitive advantage.